Movie

Drastic Makeup

“Drastic Makeup is a 2007 contemporary art video created by Swiss multimedia artist Sylvie Fleury.”

A short, provocative video that captures a vehicle repeatedly running over luxury makeup compacts and cosmetic products, crushing them into colorful powders and fragments. Characterized by its sharp sound and vivid close-ups, the piece merges the worlds of stereotyped masculine machinery and feminine beauty rituals. By destroying these fetishized objects of consumer desire, Fleury explores the intersection of consumerism, gender stereotypes, glamor, and artistic destruction.

Director

Sylvie Fleury

Status

Released

Release date

25/09/2007

Original language

English