Movie

Love in Action

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.

Screenplay

Penny Axiotou

Director

Nicholas Dimitropoulos

Screenplay

Giorgos Kapoutzidis

Status

Released

Release date

14/02/2010

Original language

Greek