Maverick Carter
Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits.
While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted".
Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.
Photos
Movies (30)
Clemente
2025 · Executive Producer
Rez Ball
2024 · Executive Producer
Al descubierto: Hope Solo vs. Federación de Fútbol de EE. UU.
2024 · Executive Producer
Untold: Sign Stealer
2024 · Executive Producer
Untold: The Murder of Air McNair
2024 · Executive Producer
Memes & Nightmares
2024 · Executive Producer
How Music Got Free
2024 · Executive Producer
Black Ice
2023 · Executive Producer
All You Hear Is Noise
2023 · Executive Producer
Estrellas Fugaces
2023 · Producer
Fiesta en Casa
2023 · Producer
Fantasy Football
2022 · Executive Producer
Who Is Stan Smith?
2022 · Executive Producer
Say Hey, Willie Mays! Un Gigante del Béisbol
2022 · Executive Producer
El Equipo Redentor
2022 · Executive Producer
Fate of a Sport
2022 · Executive Producer
Garra
2022 · Producer
Space Jam: Una nueva era
2021 · Producer
Dreamland: La masacre de la Wall Street negra
2021 · Executive Producer
Addicted to Winning
2019 · Executive Producer
Student Athlete
2018 · Producer
United We Stand: The Ali Summit
2018 · Executive Producer
89 Blocks
2017 · Executive Producer
The Carter Effect
2017 · Executive Producer
Fight Mom
2016 · Executive Producer
P.K. Subban Skate Past The Noise: The Off-Season
2016 · Self
More than a Game
2008 · Executive Producer
Weekend Warriors
· Executive Producer
Tailwhip
· Producer
Mfinda: Spirits of the Congo
· Executive Producer
TV shows (19)
Los 5 grandes
2024 · Executive Producer
Fat Joe Talks
2024 · Executive Producer
Uninterrupted's Top Class Tennis
2024 · Executive Producer
How Music Got Free
2024 · Executive Producer
El Crossover
2023 · Executive Producer
Redefined: J.R. Smith
2023 · Executive Producer
Turning the Tables with Robin Roberts
2021 · Executive Producer
Naomi Osaka
2021 · Executive Producer
Golden: The Journey of USA's Elite Gymnasts
2021 · Executive Producer
Uninterrupted's Top Class
2021 · Executive Producer
Becoming
2020 · Executive Producer
Greatness Code: Clave del deporte
2020 · Executive Producer
I Promise
2020 · Executive Producer
Madam C. J. Walker: Una mujer hecha a sí misma
2020 · Executive Producer
Top Boy
2019 · Executive Producer
What's My Name | Muhammad Ali
2019 · Executive Producer
Shut Up and Dribble
2018 · Self - Businessman / LeBron's Manager, Executive Producer
The Shop: Uninterrupted
2018 · Self
Cleveland Hustles
2016 · Self, Executive Producer