Joakim Lundell
Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.
Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.
Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.
Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.
Photos
Films (14)
TV4:s nyårskarameller 2025
2026 · Self
Hellenius hörna hyllar TV
2025 · Self
Förrädarna - Återträffen
2024 · Self (archive footage)
Malou möter Joakim Lundell
2024 · Self
Cazadores de Fantasmas
2023 · Man in the Club, Producer, Writer, Idea
Devoradora de almas
2022 · Producer
Lionels födelse: Jocke och Jonnas berättelse
2020 · Self
Therese Lindgren: Ibland mår jag inte så bra
2019 · Self (archive footage)
Joakim Lundell - Jockiboi räddade mitt liv
2019 · Self
Wicca
2014 · Jimmy Klasson, Writer, Producer, Director
Untitled Joakim Lundell Autobiography Movie
· Writer, Producer
Feed 2
· Producer, Writer
Flickhemmet
· Producer, Writer
Untitled English Joakim Lundell movie
· Producer, Writer
Séries (33)
Jocke & Jonna promise and swear
2026 · Self
Spökjakt - Inlåsta
2026 · Self, Producer
Körslaget - Tillsammans mot cancer
2025 · Self
Hatet
2025 · Self
Hudlös - med Joakim Lundell
2025 · Self
Joakim Lundell: Varje sida räknas
2025 · Self, Director
Joakim - ett övergivet barn
2025 · Self
Den svenska Youtube-historien
2025 · Self (archive footage)
Les Traîtres (Suède)
2023 · Self - Contestant
Jeopardy! Sverige
2023 · Self - Contestant
Ägd av Danny
2022 · Self
BIANCA
2022 · Self - Guest
Masked Singer Sverige
2021 · Skrothögen, Himself - Guest
Hide and Seek
2020 · Self - Host, Producer, Creator
Lundellhuset - Sveriges lyxigaste bygge
2020 · Self - Builder, Producer, Creator
Spökjakt
2019 · Self, Producer, Creator
Familjen Lundell
2019 · Self
Jocke och Jonna möter
2017 · Self - Host
Jockiboi och Jonna
2016 · Self
Wahlgrens Värld
2016 · Self
Jockiboi och Jonna i Nöd och Lust
2016 · Self
Barncancergalan - Det svenska humorpriset
2015 · Self
Brynolf & Ljung - Street magic
2015 · Self
Renées brygga
2015 · Self
Min sanning
2012 · Self
The Last Reality Show
2012 · Zombie-Jockiboi
Breaking News med Filip & Fredrik
2011 · Self - Guest
Smartare än en femteklassare
2011 · Contestent
101 Sätt att åka ur en gameshow
2011 · Self
Hellenius Hörna
2010 · Self - Guest
Kungarna av Tylösand
2010 · Self - ”Jockiboi”
Big Brother Sverige
2000 · Self
Fort Boyard Sweden
1990 · Self